Digital B2B Marketing

DECEMBER 2, 2013

'You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. But you are still leaving money on the table. You can increase the value you get by changing how you run each of your programs. From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. 1.

Sales 86

Sales Marketing Marketing Information 86

Elegant BI

NOVEMBER 30, 2013

Take Advantage of Business Intelligence on Mobile! If I can order a pizza or movie tickets on my mobile device, I should definitely be able to do business on my mobile device. Mobile Business Intelligence solutions and mobile BI architecture make that wish a reality. You can take full advantage of CPM and BI features and functionality, and leverage familiar, user-friendly mobile device features like adjustable screen orientation, pinch and zoom, and other touch-driven features.

Business Intelligence 52

Business Intelligence Advantage Advantage Intelligence 52

Digital B2B Marketing

DECEMBER 3, 2013

'“Paid search is slowly failing B2B marketers.” I never expected to say that. For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.

Marketing 71

Marketing Marketing Education Advantage 71