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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 147
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RGA launches third-party life reinsurer Ruby Re

Wink Intel

According to the announcement, Ruby Re has closed its first round of funding and secured equity capital commitments from lead investors Golub Capital, Hudson Structured Capital Management Ltd. Golub Capital has provided investment solutions to RGA since 2010 across an array of products.

Capital 40
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Thinknum Announces New Fundraising Round

Thinknum

Thinknum announced today that it has closed a new round of equity financing from existing investors. This raise provides ample capital for the company to accelerate its alternative data offerings and expand into new market segments.

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Top 15 market research companies in the United States (US) 

ATTEST

Market analysis is key to how you find and capitalize on market trends before your competitors do. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. Attest Attest is one of the top market research companies in the US.

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MassMutual Becomes Equity Investor in Kudu Investment Management

Wink Intel

NEW YORK , May 26, 2022 /PRNewswire/ — Kudu Investment Management, LLC (Kudu), an independent provider of permanent capital solutions to asset and wealth managers worldwide, today announced that Massachusetts Mutual Life Insurance Company (MassMutual), a leading U.S. ” About MassMutual. About Kudu Investment Management.

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Gaining an Edge with Sales Intelligence: Funding & Acquisition

Owler

Equity funding involves selling a portion of a company in exchange for capital including venture capital, angel investors, or crowdfunding. Start-ups should understand the various financing rounds and when they are likely to occur. This information can help inform a company's marketing strategy and competitive positioning.

Sales 52
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Best’s Special Report: U.S. Insurers Increased Holdings in Private Equity by 15% in 2020

Wink Intel

insurance industry grew for a seventh straight year, with insurers seeing the market value of those investments rising to a total of $93.3 Given the high levels of unpredictability in public markets, private equity investments give investors the opportunity to achieve higher returns and diversify their portfolios.

Capital 40