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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Now it’s time to research specific demand. For example, I happen to know that in my region, there is just one local grower of dried beans and they aren’t large enough to make the community food-secure. Crosscheck demand via keyword research tools. Assess local demand. How do you know what’s most needed at a local level?

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). This can work especially well for restaurants located in large business districts, but almost any food-related business could create a corporate offering that incentivizes loyalty.