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Here’s Where Your GTM Strategy Is Failing

Zoominfo

SEPTEMBER 23, 2020

But because we were essentially creating a new market, the business development strategy within Atlatl had to be very strategic and consultative.”. “We We needed market intelligence that could go beyond traditional firmographic data points to pinpoint our Total Addressable Market (TAM). Think we’re overstating this? “Re-creating

Brainstorming

Brainstorming Sales Marketing Marketing

Here’s Where Your GTM Strategy Is Failing

Zoominfo

SEPTEMBER 23, 2020

But because we were essentially creating a new market, the business development strategy within Atlatl had to be very strategic and consultative.” “We We needed market intelligence that could go beyond traditional firmographic data points to pinpoint our Total Addressable Market (TAM). Think we’re overstating this? “Re-creating

Brainstorming

Brainstorming Sales Profiling Marketing

Competitive Intelligence Brief

Here’s Where Your GTM Strategy Is Failing

Here’s Where Your GTM Strategy Is Failing

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