SpyFu

MAY 21, 2021

A great example of this would be a series of blog posts about a topic of interest to your target personas or an infographic that provides valuable information for their day-to-day responsibilities. These campaigns strengthen your position as a knowledgeable and helpful source of information for potential customers.

Marketing 104

Marketing Marketing Win Research 104

Moz

MAY 18, 2020

The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. You have to create a culture where everyone wins when one of us wins. Search team leaders should move quickly to announce the change and inform their teams. Increase advocacy.

Win 71

Win Commerce Knowledge Competitive 71

Zoominfo

JANUARY 16, 2019

Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Or, when a customer submits a web form, they can receive a brief ‘thank you’ video featuring a member of your team.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

FEBRUARY 9, 2020

Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Or, when a customer submits a web form, they can receive a brief ‘thank you’ video featuring a member of your team.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130