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Create a Strong Content Marketing Strategy

SpyFu

But each campaign you create falls into three core types based on who you’re targeting, where they are in the content marketing funnel, and your overall business goals. As these keywords already rank on the second page, you can easily take a look at the corresponding URLs in this report and optimize the content for a quick win.

Marketing 104
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

We stroll into new business pitches and make big claims about how “integrated” we are. The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. You have to create a culture where everyone wins when one of us wins. Increase advocacy.

Win 71
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6 Ways to Humanize Your Marketing Efforts

Zoominfo

Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. By making this conversation public, you give customers a candid look into how your business operates.

Marketing 202
article thumbnail

6 Ways to Humanize Your Marketing Efforts

Zoominfo

Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. By making this conversation public, you give customers a candid look into how your business operates.

Marketing 130