mention

JANUARY 6, 2023

When we speak of content strategy, things aren’t always black or white. Most of us think the right way of filling the content funnel is from top to bottom. But, content serves as a means to an end. The answer to this question alone can flip the content funnel upside down for you. Understanding Content Funnel.

Education 237

Education Information Capital Marketing 237

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results?

Win 130

Win Marketing Marketing KPI 130

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 130

Benchmarking Education Sales Marketing 130

SpyFu

MAY 21, 2021

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan. That’s what makes content marketing successful.

Marketing 104

Marketing Marketing Win Research 104

Similarweb

JUNE 2, 2021

The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services. Can other marketing formats do that? Frankly, not without great content. Does content marketing work?

Marketing 97

Marketing Marketing Education Briefing 97

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing. 8 types of digital marketing.

Win 98

Win Marketing Marketing IT 98