Zoominfo

JULY 17, 2018

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. The number of registrants indicates how successful your promotion efforts were leading up to the webinar.

Marketing 255

Marketing Marketing Sales Learning 255

Zoominfo

AUGUST 11, 2019

This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading! The webinar topic was not engaging or useful to your audience.

Marketing 100

Marketing Marketing Sales Learning 100

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Marketers pass along bad leads so they can hit their numbers and sales reps push products on unqualified prospects to reach their quota. How many leads did we generate in Q1? Let’s get into it!

Sales 228

Sales Marketing Marketing Technology 228

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Marketers pass along bad leads so they can hit their numbers and sales reps push products on unqualified prospects to reach their quota. How many leads did we generate in Q1? Let’s get into it!

Sales 130

Sales Marketing Marketing Technology 130

Zoominfo

FEBRUARY 6, 2018

New Approach: Let the prospect take the lead. Other tasks include emailing (21% of their day), data entry (17%), prospecting and researching leads (17%), internal meetings (12%) and scheduling calls (12%) ( source ). Outdated Sales Technique: Spending time on unqualified leads and prospects.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164