Moz

JANUARY 30, 2020

How have things changed? When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text? But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. Video Transcription.

Research 74

Research Information Learning IT 74

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. Sounds perfect, right?

KPI 69

KPI Loss Research Information 69

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool. Will SEO soon be dead?

Knowledge 53

Knowledge Win Analysis Commerce 53

Moz

OCTOBER 21, 2019

Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. How many clicks do they “steal” from SEO? Let’s get started!

Advantage 10

Advantage Advantage Win Information 10

Moz

OCTOBER 25, 2019

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Can I win a featured snippet with a brand-new website? Things didn't quite go as planned, though.

Win 49

Win Commerce Research Competitive 49