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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales 240
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales 177
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is equally critical for startups. A marketing playbook gets everyone on the same page.

Marketing 124