Remove Benchmarking Remove Competitive Remove Competitive Landscape Remove Restaurants
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Instacart Looks for a Fresh Perspective [Agency Pitch Series]

Similarweb

The competition is likely fierce, so it’s essential that you have a competitive advantage. . Benchmark against direct competitors. Positioned in between big name retailers and popular delivery services, Instacart’s market is extremely competitive. . Benchmarking against direct competitors of Instacart.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. The more competition, the stronger the commitment to differentiation should be. Cutting prices is insanity if the competition can go as low as you can.

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