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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. It enables a granular understanding of competitive landscapes, customer shifts, and sector-specific trends.

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Consulting vs. Agency: How Agencies Can Come Out on Top

Similarweb

Gauge the competitive landscape. By benchmarking these metrics against the competition, you’ll be able to effectively assess the success of your client’s current marketing strategy and alter accordingly going forward. . In order to do this, agencies need an integrated perspective of their client’s business performance. .

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Why Companies Need Competitive Intelligence Software and How to Choose the Right One

Netbasequid

Using competitive intelligence helps companies gain valuable insights into target audiences and their needs, enabling brands to offer tailored solutions. It keeps you well-informed about your competitors and the larger competitive landscape, empowering you to make strategic business decisions. Spyfu has a free demo.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The more competition, the stronger the commitment to differentiation should be. Constant comparison and benchmarking leads to conformity, and competitors become less differentiated over time. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen?

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