Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University
Happy Market
OCTOBER 10, 2022
Because usually you typically want some sort of a benchmarking and so that’s very important, but it’s got to be very actionable, so pretty simple reporting from an analytic perspective, again, compared to brand studies or product development studies. [00:10:52]. 00:10:52]. I love the historical framework and context that was set.
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