SCIP

JUNE 1, 2021

Upcoming events from SCIP & partners. Corporate Foresight for CI This conversation between Alex Fergnani and SCIP Portugal Chair Luis Madureira introduces corporate foresight, its main components, and advice for practitioners on how to excel at it. competitive intelligence can elevate your product marketing strategy.

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SCIP Battlecard Competitive Intelligence Win 52

SCIP

JUNE 7, 2021

Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned.

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Battlecard SCIP Win Sales Enablement 52

SCIP

MAY 25, 2021

Upcoming training & certification through SCIP. Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 JUNE - Sales Battlecards Training. SEPTEMBER - Tools & Practices to Boost Go-To-Market Success.

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Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

MAY 18, 2021

This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Help SCIP Shape the Future!

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SCIP Battlecard Competitive Intelligence Business Environment 52

SCIP

MAY 3, 2021

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

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SCIP Battlecard Competitor Analysis Competitive Intelligence 52

Netbasequid

JANUARY 27, 2022

SCIP – Strategic & Competitive Intelligence Professionals – defines competitive intel as, “a discipline that enables organizations to reduce strategic risk and increase revenue opportunities by having a deep understanding of what has happened, what is happening, and what may happen in their operating environment.”

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Competitive SCIP Airline Industrial Espionage 97

Markets and Markets

JULY 22, 2020

In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. With the competitive landscape constantly changing, it is imperative to stay on top as the market shifts can happen at unexpected times. Win rate, or competitive win rate specifically.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40