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Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards

M Brain

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

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Using Competitive Intelligence to Move the Company Ahead

ArchIntel

However, making one’s product stand out requires intimate knowledge about what the competitor is offering. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.

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Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. Aspiring candidates must also demonstrate the ability to analyze and translate market, product and competitor information into useful intelligence and sales tools. ArchIntel™ -.

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How to do competitive intelligence research

Aqute Intelligence

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. Why do we lose deals?

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How to Use Glassdoor to Gather Competitive Intelligence

ArchIntel

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. ArchIntel™ -.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period. Knowledge of Industry. Product Knowledge. Competitive Intelligence. Conversational Intelligence Tools. Go-to-Market Intelligence Tools. Competitive Intelligence Tools.

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