How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
Crayon
APRIL 12, 2023
In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.
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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook
Alpha Sense BI
NOVEMBER 8, 2023
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
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How to do competitive intelligence research
Aqute Intelligence
OCTOBER 9, 2019
What problems do we encounter because we don’t know the competitive landscape? · What are the blind spots in our current market knowledge? The additional benefit of secondary research is that it gives researchers a chance to develop their market knowledge – and be well prepared for the primary research phase.
Competitive Intelligence: Tactics that Benefit Business Teams
Evalueserve
JULY 14, 2021
In this article, we’ll focus on how Competitive Intelligence tactics provide businesses and various departments a detailed and accurate course of action to gain a competitive advantage in their respective market or industry. Different teams will gain more specific benefits from competitive intelligence. Marketing Teams.
Three Critical Questions for Increased Win Rates
Primary Intelligence
APRIL 13, 2020
It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
Three Critical Questions for Increased Win Rates
Primary Intelligence
APRIL 13, 2020
It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.
Challenges in Competitive Intelligence and Best Practices to overcome them
Markets and Markets
JULY 22, 2020
With the competitive landscape constantly changing, it is imperative to stay on top as the market shifts can happen at unexpected times. If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts.
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