How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
Crayon
APRIL 12, 2023
In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.
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5 Competitive Intelligence Platforms for B2B Technology Companies
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook
Alpha Sense BI
NOVEMBER 8, 2023
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
How to do competitive intelligence research
Aqute Intelligence
OCTOBER 9, 2019
The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
12 Competitor Monitoring Tools to Trial in 2024
Alpha Sense BI
APRIL 26, 2024
Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.
Competitive Intelligence: Tactics that Benefit Business Teams
Evalueserve
JULY 14, 2021
There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Marketing Teams.
Challenges in Competitive Intelligence and Best Practices to overcome them
Markets and Markets
JULY 22, 2020
Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. With the competitive landscape constantly changing, it is imperative to stay on top as the market shifts can happen at unexpected times.
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