ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. What is competitive analysis? Competitive analysis is a form of market intelligence.

Analysis 52

Analysis Competitive SWOT Marketing 52

Netbasequid

JULY 24, 2023

Trend Monitoring Pharmaceutical brands that stay on the cutting edge continuously monitor their market and competitors for emerging, peaking, or diminishing trends. Through trend analysis , they can use data-driven insights to address many business challenges brought about by the changes. Competitor analysis on three metrics.

Pharmaceutical 52

Pharmaceutical Business Competitor Analysis Competitive Landscape 52

Data Hut

JULY 23, 2020

Is your competitor’s assortment mix better than yours, or vice versa? Innovation and Improvement. In addition to looking at your competition, it is wise to make sure that all is well in your backyard. The Dash Cart, Amazon’s smart shopping cart, is an excellent example of innovation in shopping. Source: The Verge.

Win 84

Win Intelligence Intelligence Competitor Analysis 84

Netbasequid

MAY 20, 2021

Other areas which media intelligence can inform your organization is that of share of voice, competitor analysis, influencer strategies, your brands reach and the demographics of your audiences. Once unearthed, this intel can be used to guide your company, or client, through the competitive landscape in your specific industry.

Intelligence 98

Intelligence Intelligence Competitor Analysis Benchmarking 98

ArchIntel

APRIL 14, 2021

Included in her responsibilities for UPS today is the synthesis of user research, competitor analysis, market insights and customer feedback into plans for future product enhancements. Kinzer also directs global situational assessments, large-scale market modeling and competitive landscape research, according to her LinkedIn profile.

Competitive 104

Competitive Profiling Pharmaceutical Globalization 104

Netbasequid

JUNE 23, 2023

Using competitive intelligence helps companies gain valuable insights into target audiences and their needs, enabling brands to offer tailored solutions. It keeps you well-informed about your competitors and the larger competitive landscape, empowering you to make strategic business decisions.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

ATTEST

JULY 30, 2021

In this article, we dive into a specific area of competitive analysis: product categories. Analysing the competition of a product category. You might wonder why you would only analyse the competition of one product category, especially if your business offers a wide range of products. What is product category analysis?

Competitive 52

Competitive Competitor Analysis Analysis Advantage 52

Netbasequid

JANUARY 26, 2022

Netbase Quid provides the essentials of marketing analytics tools, such as: Competitor analysis. Here is an example for Skincare: A competitor analysis is fundamental to the benchmarking process, and Rival IQ can provide solid social stats on both your brand and the competition. Sentiment monitoring. Benchmarking.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72