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How Competitive Analysis Will Benefit Your Company

Owler

What is a Competitive Analysis? Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. You can gain vital information from a critical analysis of your target market.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool. Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.

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Competitive Comparison: What It Is, Why You Need It, & How to Do It

Netbasequid

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? It provides metrics that matter – demographics, psychographics, sentiment analysis and even brand passion. Let’s check it out!

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The 20 Best Facebook Analytics Tools for Marketing

Netbasequid

This means, whether you opt to use their three other tool options or not, you’ll likely need some additional analysis to help you along. Use geo-location specific analysis to understand your brand health at a global, regional, or local level. Guide your company through Unmetric’s Facebook reporting and historical analysis.

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Why Companies Need Competitive Intelligence Software and How to Choose the Right One

Netbasequid

Consider factors such as industry focus, geographic coverage, data sources, analysis depth, and update frequency. competitor benchmarking, market trend analysis, or other specific functionalities. Look for features such as data visualization, trend analysis, sentiment analysis, and predictive analytics.

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The Ultimate List of B2B Marketing Tools

Zoominfo

Here’s a quick example: If you manage a corporate blog, you can outline blog post ideas with Google Sheets, collaborate on blog post drafts with Google Docs, and present a blog traffic analysis with Google Slides. Another benefit is the competitive analysis feature.

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