Zoominfo

DECEMBER 21, 2020

Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances. Factors to consider when evaluating expansion potential.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

DECEMBER 21, 2020

Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances.

Matrix 130

Matrix Marketing Marketing Alliance 130

CXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Failing fast is different from failing often.

Marketing 96

Marketing Marketing Startups Benchmarking 96