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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Her career is also focused on marketing , team-building and market analysis.

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US Cybersecurity Industry Faces Opportunity and Uncertainty in Pandemic Era

ArchIntel

These are some of the more notable competitive intelligence professionals in the industry who will chart the way for their companies through uncertain territory. Executive Profile: Matt Krumholz, Senior Competitive Intelligence Manager at Splunk. At OneSpan, Bedard served as director of security product marketing.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Andrew Martin, CFM senior marketing manager, GE Aviation.

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The full lifecycle guide to product marketing

bazaarvoice

Usually, a product marketer’s responsibilities include conducting market research, crafting a compelling product vision and narrative, developing a launch plan, launching the product, and supporting its growth by driving demand and product usage. Product marketing phases. Market research. Positioning.