Remove Alliance Remove Competitive Intelligence Remove Management Remove Win
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How to Use Competitive Intelligence to the Fullest

ArchIntel

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntelâ„¢ -.

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IBM…is GOVCON seeing a come back for Big Blue?

FedSavvy

This includes a range of investments in cyber and AI with some validation through recent significant contract wins in the federal space. Source: sam.gov Below, we highlight significant contract wins among IBM’s key customers. IBM is providing improved security visibility and asset management across NATO enterprise networks.

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Why you should do routine intelligence gathering on your competitors…and how!

FedSavvy

Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. Tips for easy wins!

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

How easy would it have been for a manager of the All England Club to cancel their £1.5m How are salespeople managed if they reject the findings of sales intelligence? How often is win-loss analysis deployed? How often do we wish we had created a natural alliance, or entered a new market, faster than our nearest rival?

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Opportunities and Threats from Conducting Win/Loss Analysis

Ellennaylor

This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. This blog outlines the opportunities and threats of Win Loss analysis. Win/Loss Interviews Provide Deep Insight. Win/Loss Analysis a 360 Degree Assessment of Your Company.

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The full lifecycle guide to product marketing

bazaarvoice

The role of a product marketing manager (PMM) varies between different industries, companies, and products. They also take market insights like customer feedback and competitive intelligence back to the product team to influence future product development. Why is product marketing important? Product marketing phases.

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Principles for Naming Terms (Tags)

Contify

This is the fifth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. For example, it is a bad idea to include tags like ‘Customer Wins’ and ‘Business Expansion’ in the same taxonomy. Does ‘Business Expansion’ include ‘Customer Win’ or not? Office Openings?