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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

In parallel, organisations need to invest in their processes and market intelligence and early warning system, where appropriate information can be captured and shared throughout their enterprise. Internal experts within a large company could be encouraged to feedback on rumour as well as share their tacit knowledge.

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Opportunities and Threats from Conducting Win/Loss Analysis

Ellennaylor

This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. This blog outlines the opportunities and threats of Win Loss analysis. Win/Loss Interviews Provide Deep Insight. Win/Loss Analysis a 360 Degree Assessment of Your Company.

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IBM…is GOVCON seeing a come back for Big Blue?

FedSavvy

This includes a range of investments in cyber and AI with some validation through recent significant contract wins in the federal space. Source: sam.gov Below, we highlight significant contract wins among IBM’s key customers. Keep reading for more insight into IBM’s notable moves!

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The full lifecycle guide to product marketing

bazaarvoice

They also take market insights like customer feedback and competitive intelligence back to the product team to influence future product development. The Product Marketing Alliance outlines the phases of product marketing, which we’ve adapted below into three main stages: before, during, and after launch.

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Why you should do routine intelligence gathering on your competitors…and how!

FedSavvy

Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. Tips for easy wins!