article thumbnail

How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s market research. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?

Analysis 105
article thumbnail

US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. His list of specialties includes product marketing, preliminary design, systems engineering, technology strategies and competitive analysis. percent less than in 2018.

Airline 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ranking & Monitoring VR Gaming Companies

Netbasequid

With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. With such a high proportion of positive mentions to total mentions, Airline 3 is doing well in Reduced Inequalities.

Gaming 52
article thumbnail

3 Top Social Metrics and Why They Matter

Netbasequid

Regardless of your industry, social metrics can provide deep market research insights that inform your brand. Below, we see social conversations for a major US airline over the past 30 days: Sentiment metrics for major US airline showing one month’s performance in earned media. 9/8/21 – 10/8/21.

Airline 52
article thumbnail

7 Tips for Text Analysis Success

Netbasequid

It can inform their market intelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). Suppose we need competitive intelligence on Spirit Airlines. Ambiguity is rife within text analysis, and your primary weapons are awareness and top-shelf artificial intelligence.

article thumbnail

Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and market intelligence on point.