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Competitive Intel: A Complete Definition and Guide

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Say, for instance, you’re an airline; you find out that a competing airline has reduced the ticket price for a certain route and you do the same to maintain your customer base. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. The Power of Knowledge.

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10 Steps to Creating a Marketing Strategy

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When creating a marketing strategy, you want to lead with knowledge of where you are as a brand relative to your market. You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. Understand your brand position. When assessing opportunities, try to be as specific as you can.