Remove Airline Remove Competitive Remove Knowledge Remove SWOT
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Competitive Intel: A Complete Definition and Guide

Netbasequid

While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market. What is it not?

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10 Steps to Creating a Marketing Strategy

Netbasequid

When creating a marketing strategy, you want to lead with knowledge of where you are as a brand relative to your market. You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. Understand your brand position. When assessing opportunities, try to be as specific as you can.