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10 Steps to Creating a Marketing Strategy

Netbasequid

You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. For instance, the internet is a great opportunity for marketing in the 21 st century, but in your SWOT analysis this doesn’t get many points because it is accessible to virtually anyone on the market. Establish a timeline.

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Competitive Advantage in a Commoditized Industry

Moz

SWOT analysis. Conduct a SWOT analysis of your strengths, weaknesses, opportunities and threats - do the same for competitors. But industries with low threat of new entrants (high barriers to entry) might be things like airlines. I’ll share just two of many possible competitive advantage workshop tools below.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

Say, for instance, you’re an airline; you find out that a competing airline has reduced the ticket price for a certain route and you do the same to maintain your customer base. Competitive intel is basically an overarching understanding of your brand position in the market.