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How to Conduct A Thematic Analysis

Netbasequid

Brands are surrounded by data; however, roughly 80% of it is unstructured. As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? What is Thematic Analysis?

Analysis 105
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Comparing and Understanding Benchmarking Types

Netbasequid

Some of the most common approaches include surveys and focus groups, but it should all feed into a larger data analysis to ensure real-time, accurate results. Once you have a good understanding of your company’s place in the market, you can start studying your top three competitors in more detail.