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Collecting Business Intelligence Using Social Listening Tools

ArchIntel

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation.

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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your competition operates and its performance. But first—why is it so important to perform competition analysis?

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US Power Sector’s Post-Pandemic Recovery to Trigger Major Changes, Fierce Competition

ArchIntel

The imminent changes in the industry are expected to usher in a new age of competition in the U.S. As traditional producers of energy compete against purveyors of clean fuels, the industry’s competitive intelligence professionals can expect themselves to be at the heart of the fray. power sector.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Analysts predict that the road to recovery will be marked by intense competition among industry players. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Consumer research and market intelligence help you discover changes in your target market as they happen. More than that, since you can connect the dots through a powerful business intelligence system, it is easier to develop creative ways to reach and appeal to the audience. Brand health analysis on the Intelligence Connector.

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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

And let’s not forget that we can turn our social media listening tools towards our competitor’s social conversations for the ultimate in competitive intelligence. Brands using the social media listening edge for their competitive, consumer and market intelligence are a slim but growing majority. Competitive intelligence.

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