article thumbnail

What is Brand Protection?

mention

Brand protection encompasses a spectrum of strategies and actions to safeguard a company’s intellectual property, reputation , and consumer trust. Effective strategies preserve a company’s competitive advantage and uphold its ethical standards.

article thumbnail

CIOs grapple with the ethics of implementing AI

CIO

Making ethical AI a team sport Plexus Worldwide is one organization using AI to identify fraudulent account creation and transactions, says Alan McIntosh, CIO and CTO of the $500 million global health and wellness company. Another consideration is how to protect intellectual property around a tool the company builds.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Big Data is Creating a Big Market for NFTs

Smart Data Collective

The past few years have demonstrated the potential effects that NFTs can have – being one of the most significant innovations – in sports, fashion, and tech, among others. However, it must be stressed that you can’t purchase intellectual property rights or copyright of the underlying asset, except stated otherwise.

article thumbnail

Private Equity: Trends and Outlook for 2023

Alpha Sense BI

Blackstone and KKR have both made waves establishing funds targeted at acquiring intellectual property in media verticals , in line with the global surge in streaming platforms’ popularity. . For travel and tourism, analysts globally are optimistic about recovery in a post-lockdown world. ESG Trends in Private Equity.