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A Google Analytics Certification Helps you Master its Metrics

SpyFu

Duplicated entries can result in misleading data and lead to less informed decision-making. Gaining familiarity with Google Analytics' event-tracking feature will give you direct insight into how these changes influence how your users interact with your product and how to take advantage. Filters help you cut out casing-based errors.

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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

Moz

Google has said quite clearly that expertise, authority, and trustworthiness are very important parts of their Quality Rater Guidelines, but the information has been pretty flimsy on exactly what part of the algorithm helps determine exactly this type of content. Information density. But let's move on from that. ReVerb + OpenIE.