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Creating a competitive intelligence battlecard to help a client win new business

Fuld

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. We then provided a Counterpoint for our client for each of these Points, highlighting how they compared to the competitor, for tactical use by their sales team.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

This means certain current trends or events may be missed, which is an important loss in a competitor monitoring workflow. Additionally, while its data is extensive, none of it is real-time and all of it is sourced from search engines. Semrush also offers no AI search capabilities.