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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. Misunderstandings Mean Big Losses. Assumptions are dangerous. Let’s dive in!

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The optical illusion of job descriptions

Academyci

It leads beautifully into this Skeptical Analyst’s post about a recent ad for a senior CI manager for a (very) large software company, part of an even larger legendary parent. My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us.

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

In the world of sport, scouts are employed to spot precocious talent as well as monitor their rivals at a deeply technical level. The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust. How often is win-loss analysis deployed?

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Neurostimulation Devices – A Breakthrough in the Treatment of Neurological Disorders

BIS Research

These growing incidences of neurological disorders are resulting in loss of work productivity and are further contributing to the global economic burden. Performing everyday activities such as cleaning, bathing, and fitness and sports activities also becomes a challenge for people with chronic pain. billion by 2024.

Sports 40
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Google Alerts: how it works and why it doesn’t

Contify

We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our market intelligence offering at Contify). Earlier, readers used to go to news website’s homepage and, apart from news, consume other content such as entertainment, sports, lifestyle and more.

IT 60
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Google Alerts: how it works and why it doesn’t

Contify

We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our market intelligence offering at Contify). Earlier, readers used to go to news website’s homepage and, apart from news, consume other content such as entertainment, sports, lifestyle and more.

IT 40