AIM

OCTOBER 1, 2015

Several AIM team members recently completed professional certifications further solidifying their standing among the preeminent intelligence and information professionals operating in the information industry today. AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association.

Competitive Intelligence 40

Competitive Intelligence Market Research Marketing Research SCIP 40

Netbasequid

JULY 18, 2022

In fact, research shows that up to 95% of data accumulated by companies is not used in any way to improve business. And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their market research with deep-level data analysis.

SCIP 98

SCIP Competitive Intelligence Matrix Market Research 98

Netbasequid

AUGUST 2, 2021

Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive Intelligence Professionals) for two webinars focused on capturing better competitive intelligence with data-driven insight.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

SCIP

JULY 19, 2021

JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & Market Research at Editas Medicine (Massachusetts).

Competitor Analysis 52

Competitor Analysis Analysis SCIP Competitive Intelligence 52

SCIP

OCTOBER 18, 2021

New SCIP IntelliCast episode: Cyber Criminals, Biased AI & Autonomous Rockets: Things That Go Bump i. Balancing advanced threat intelligence technologies with HUMINT. Upcoming SCIP events. Build a Lean Competitive Intelligence Function (Nov. New CI jobs on SCIP career center. TRAINING & CERTIFICATION.

Counterintelligence 52

Counterintelligence SCIP Competitive Intelligence Win 52

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy. What is a Competitive Analysis?

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Evalueserve

NOVEMBER 11, 2020

Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitive intelligence? This is where Competitive Intelligence (CI) comes into play.

SCIP 52

SCIP Competitive Intelligence Alliance Competitive Landscape 52

Netbasequid

FEBRUARY 3, 2022

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. Assess their marketing strategy. Review their product.

Competitor Analysis 105

Competitor Analysis Analysis Competitive Intelligence Competitive 105

Netbasequid

MARCH 8, 2023

Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.

Analysis 98

Analysis Competitive Intellectual Property Competitive Landscape 98

Netbasequid

JUNE 8, 2022

A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. Market research. Why Companies Must Have Competitive Audits.

Competitive 98

Competitive Benchmarking Analysis SCIP 98