article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

article thumbnail

How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

Before you begin looking at which market segments or verticals your sales reps should be focused on, consider why those segments need your solution in the first place. Understanding your Total Addressable Market (TAM) will help determine if a new region or vertical needs to be part of your territory plan. (It

Sales 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do a Competitor Analysis: Complete Guide

Netbasequid

It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. Doing a competitor analysis helps your brand understand how it compares to its peers: pinpointing strengths, weaknesses, opportunities, and threats (SWOT analysis).

article thumbnail

How to conduct market analysis for 2022

ATTEST

What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. It can include the market size , various market segments, consumer buying patterns, competitors in the market, and the economic environment.

article thumbnail

How to conduct market analysis for 2022

ATTEST

What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. It can include the market size , various market segments, consumer buying patterns, competitors in the market, and the economic environment.

article thumbnail

How to conduct market analysis for 2021

ATTEST

What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. It can include the market size , various market segments, consumer buying patterns, competitors in the market, and the economic environment.

article thumbnail

How to conduct market analysis for 2021

ATTEST

What is market analysis? A market analysis is a quantitative and qualitative assessment of a market, providing your business with vital brand intelligence. It can include the market size , various market segments, consumer buying patterns, competitors in the market, and the economic environment.