Elegant BI

APRIL 30, 2013

Business Intelligence Tools For Individual/Company Success. Every business user needs a personalized view of data to perform meaningful analysis and stay up-to-date on the issues that affect the business and their personal or team role in that business. Sounds serious, doesn’t it? It is! If you want to improve productivity and increase the effectiveness of business decisions and process changes, you have to give your users Business Intelligence and Corporate Performance Management tools that pre

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Digital B2B Marketing

APRIL 30, 2013

'“Overall, a 30% increase in positive Tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising.” That is an impressive statistic, quoted directly from a Twitter infographic and attributed to a study by Deloitte. With the inclusion of a big name audit and consulting firm doing a study of 100 different game releases, it has all of the marks of credibility.

Research 64

Research Marketing Marketing Gaming 64

Elegant BI

APRIL 29, 2013

A Tale of True BI and How Darren Became a Hero. My friend Darren had a problem! At dinner one night he said, “We need to develop a comprehensive brand strategy to improve our market penetration and recognition.” Darren is the Senior Vice President of marketing for a retail appliance company. They were launching a national campaign to expand their market into other regions, become a national name, and build a brand reputation to improve competitive positioning in the existing markets.

Finance 40

Finance Competitive Positioning Business Intelligence Retail 40