Elegant BI
JUNE 25, 2013
Traditional Reporting vs. BI. Betsy says: Reporting software WAS cutting-edge and nifty – twenty years ago. Today…not so much. Reporting software was designed for report analysts or IT pros and consultants. When standard templates don’t meet your needs you have to wait for IT to design and test a custom report. The reports are inflexible and they don’t meet the needs of a mobile, interactive environment.
Digital B2B Marketing
JUNE 26, 2013
'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Your primary goal is to increase engagement, raise lead scores and pass a more active “lead” to sales as quickly as possible. The result is often a series of short term “nurture” programs combined with campaign blasts sent sporadically to a huge list of inactive contacts.
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