No, Content Will Not Kill Advertising
Digital B2B Marketing
APRIL 17, 2013
'Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. At one end might be the experience someone has using your product or service as you intended. At the other might be a tiny mobile banner or a transit bench on a side street. Advertising isn’t dead. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose.
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