Sat.Jun 15, 2013 - Fri.Jun 21, 2013

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6 QR Code Mistakes Marketers Make

Digital B2B Marketing

'I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out. The title on a sponsors flyer on the table caught my attention. I really did want to look them up at the break and learn more. But when I looked closer, my only option was a QR code. To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen.

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5 Lies About Easy Ways To Create Content

Digital B2B Marketing

'There are easy ways to create good content, right? No. Sorry. Creating good content is hard. And it’s getting harder. If you take the content shortcuts that are recommended by so many self-labeled content marketing experts, you will be sorely disappointed in the long run. Here are five common bits of advice you shouldn’t follow. Easy Content Myth 1: Just Post Your Slides On SlideShare!