Digital B2B Marketing
FEBRUARY 25, 2014
'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. As a marketer you may even cringe in certain settings when you are asked what you do. Unfortunately, you know the feelings toward marketing is sometimes justified. Even some of the best brands fall for the worst marketing tactics at times.
Elegant BI
FEBRUARY 28, 2014
Dashboard Software and Business Intelligence For Every User. If you want your business to be successful today and tomorrow you must accurately forecast the market, competition and buying behavior of customers. Business Intelligence Forecasting (Predictive Analysis) predicts demand and inventory, budgeting, sales quotas, marketing campaigns and procurement.
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BI Insight
FEBRUARY 26, 2014
Problem: There is a group of users that are not intended to have direct read access to the database tables. There are some predefined database views that the users should be able to see the data through those views. In our case, the users shouldn’t be able to even see the tables in SSMS or … Continue reading How to manage the user access rights to see database views but not source tables using T-SQL.
BI Insight
FEBRUARY 12, 2014
In this post I’m explaining how you can deploy a developed SSIS project to several different environments. It might have happened to you that there are several environments that you need to deploy the SSIS projects to. Assume that you have DEV, QA, UAT and PROD environments. Some organisations might have even more environments. Also, … Continue reading Deploying SSIS Projects to Different Environments.
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BI Insight
FEBRUARY 26, 2014
Problem: There is a group of users that are not intended to have direct read access to the database tables. There are some predefined database views that the users should be able to see the data through those views. In our case, the users shouldn’t be able to even see the tables in SSMS or … Continue reading How to manage the user access rights to see database views but not source tables using T-SQL.
BI Insight
FEBRUARY 12, 2014
In this post I’m explaining how you can deploy a developed SSIS project to several different environments. It might have happened to you that there are several environments that you need to deploy the SSIS projects to. Assume that you have DEV, QA, UAT and PROD environments. Some organisations might have even more environments. Also, … Continue reading Deploying SSIS Projects to Different Environments.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
FEBRUARY 17, 2014
'“We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.” Theory, benchmarks and the wisdom of the marketing crowd would indicate that you have a sound strategy. This approach is common in B2B marketing, particularly for mid-sized marketers. Unfortunately, when you dig into it, the strategy doesn’t hold water.
Elegant BI
FEBRUARY 23, 2014
Business Intelligence Tools That Are Simple, Practical and Affordable. Great News! I don’t have to tell you why you need Business Intelligence Tools. You know how important BI is to business planning and to making swift, confident decisions with clear, concise information. Some enterprises are still trying to limp along with spreadsheets, homemade databases and reporting packages and falling short of revenue and competitive expectations.
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