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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Having a breakthrough idea is no longer enough to get through with it on the market. Everyone has unbelievably great ideas, but offering them on the market and being successful is different. Whether you’re a small startup or an experienced company, you need to have a product strategy to make sure your idea is widely accepted.

Marketing 245
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The Power of Expert Insights as Alternative Data

Alpha Sense BI

The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitive landscaping, and private markets. emphasized that startups are leveraging natural language processing (NLP) and AI to parse through large content sets in the way AlphaSense does. “I

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Venture Capital Trends and Outlook for 2024

Alpha Sense BI

This staggering statistic is representative of a transformative shift in the asset management space away from archaic research methods. Generative AI in venture capital streamlines workflows, reduces research and due diligence blind spots, and surfaces qualitative and quantitative insights to make data-driven decisions faster.

Capital 52
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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Manufacturing Trends and Outlook for 2024

Alpha Sense BI

These human-shaped workers are expected to be staffing warehouses within a decade or so , according to a Silicon Valley startup working toward that vision. If you’re interested for a more comprehensive consumer market overview and outlook, check out our CPG Market Overview and Outlook for 2023 and Beyond.

Retail 52
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Technology Industry Trends and Outlook in 2024

Alpha Sense BI

2023 was all about learning the use cases of genAI, as companies raced to introduce their own genAI offerings and capabilities into a fiercely competitive market (i.e.