article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

What Is Data Quality, and Why Is It Important For Sales and Marketing? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed.

Sales 189
article thumbnail

What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

“BI is looking in the rearview mirror and using historical data. BA is looking in front of you to see what is going to happen.” – Mark van Rijmenam, CEO / Founder at BigData-Startups. What’s the difference between Business Analytics and Business Intelligence?