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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

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AI Helps Mitigate These 5 Major Supplier Risks

Smart Data Collective

You can use predictive analytics tools to anticipate different events that could occur. Likewise, if a supplier publishes messaging that contradicts a brand’s marketing messages, consumers might become confused or disheartened by the inconsistency of the partnership. This is one area that can be partially resolved with AI.