article thumbnail

IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Last month, we talked about the merits of using data analytics to get a better understanding of your competitors.

Startups 259
article thumbnail

The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right? Strapped for time?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Market research companies in Chicago for reliable consumer insights

ATTEST

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitor analysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own?

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitor analysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own?

article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

For example, marketers may use newfound data to optimize marketing strategies for a competitive edge, learn more about their audience, and define key performance indicators (KPIs) to improve activities in a market segment. Though both are key to developing a winning market strategy, neither process is interchangeable.

article thumbnail

How to Conduct Competitive Intelligence Research

Owler

We can help you prospect for new business, keep tabs on your competitors, and track new updates happening in your industry. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.