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Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

Netbasequid

However, these opportunities must be carefully vetted through proper due diligence. M&A due diligence by subcategories in a given industry. Performing Competitor Analysis. Competitor analysis helps a brand understand its position in the market relative to other players.

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How Marketing Intelligence Can Power Your Brand

Netbasequid

Performing a competitor analysis includes benchmarking share of voice, net sentiment, and brand passion KPIs. You’ll also want to use theme analysis to identify differences in volume and sentiment across sub-segments of the conversation, while identifying and monitoring market trends.

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Asset Management Trends and Outlook for 2024

Alpha Sense BI

From opportunity identification and due diligence to investment decision-making and portfolio management, AI is now a key tool for most asset managers. One of the most impactful factors has been the proliferation of artificial intelligence (AI) and generative AI (genAI) in the asset management space.

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How Social Listening Can Transform Your Social Media Marketing Strategy

mention

Competitor analysis — helps you watch your competitors by tracking their social media activities, content strategies, and customer interactions. It provides valuable insights into competitors’ strengths, weaknesses, and customer perceptions.

Marketing 346
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16 Market research companies in Chicago for reliable consumer insights

ATTEST

Other research solutions include branding, repositioning and due diligence for merger and acquisition (M&A) projects. Organizations from different industries use their research services to gain insights for market assessment, product evaluation, and competitor analysis.

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Generative AI in Financial Services

Alpha Sense BI

Market Research : GenAI can also be a valuable tool for conducting market research , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and conduct competitor analysis. When used proactively, financial professionals gain a competitive edge and make data-driven decisions.

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Protecting Brand Health in an AI-Powered World

Netbasequid

With AI, you have access to a vast amount of data that can help you conduct due diligence during M&As, influencer hiring, and other partnerships. AI-powered competitor analysis helps you gauge the strength of your competitors in real time.