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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Everyone has unbelievably great ideas, but offering them on the market and being successful is different. Whether you’re a small startup or an experienced company, you need to have a product strategy to make sure your idea is widely accepted. You won’t be able to sustain a competitive edge without a background in big data.

Marketing 241
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The Power of Expert Insights as Alternative Data

Alpha Sense BI

The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitive landscaping, and private markets. emphasized that startups are leveraging natural language processing (NLP) and AI to parse through large content sets in the way AlphaSense does.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Venture Capital Trends and Outlook for 2024

Alpha Sense BI

This staggering statistic is representative of a transformative shift in the asset management space away from archaic research methods. Generative AI in venture capital streamlines workflows, reduces research and due diligence blind spots, and surfaces qualitative and quantitative insights to make data-driven decisions faster.

Capital 52
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Slow Start to Venture Capital Funding in 2024

Alpha Sense BI

The venture capital landscape continues to test the discipline and diligence of investors and startups alike. With IPO activity also at its lowest level since 2016, there is a backlog of startups waiting for late-stage funding and investors waiting for liquidity events, further crowding the VC fundraising scene.

Capital 69
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Technology Industry Trends and Outlook in 2024

Alpha Sense BI

2023 was all about learning the use cases of genAI, as companies raced to introduce their own genAI offerings and capabilities into a fiercely competitive market (i.e. trillion market evaluation by 2032 due to the ever-increasing number of companies integrating this technology. OpenAI’s ChatGPT ).

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Manufacturing Trends and Outlook for 2024

Alpha Sense BI

should not overshadow the long-term benefits of digitalization—future cost savings, greater efficiency and productivity, and a strong competitive advantage. These human-shaped workers are expected to be staffing warehouses within a decade or so , according to a Silicon Valley startup working toward that vision.

Retail 52