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Competitive Intelligence Spotlight #35: Laurie Young, Director of Competitive Intelligence with Lone Star Analysis

ArchIntel

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

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Contify, a Leading Competitive Intelligence Platform to Sponsor SCIP IntelliCon 2020

Contify

Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.

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SCIP ? Year end review

SCIP

As 2021 draws to a close, the SCIP team and I are grateful for YOU - our member community, which has shown an incredible spirit of generosity, helping their peers, and sharing experiences. Thank you for the trust you put in SCIP. Cam Mackey - SCIP Executive Director. "At Have a peaceful, happy, and safe holiday season.

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Capturing Better Competitive Intelligence with Data-Driven Insight

Netbasequid

Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive Intelligence Professionals) for two webinars focused on capturing better competitive intelligence with data-driven insight.

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Brands Overwhelmed by Data are Fighting Back

Netbasequid

In fact, research shows that up to 95% of data accumulated by companies is not used in any way to improve business. And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their market research with deep-level data analysis.

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Challenges in Competitive Intelligence and Best Practices to overcome them

Markets and Markets

Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Win rate, or competitive win rate specifically.

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Strategy-Analytics Revolution

SCIP

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

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