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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. Some finance and operations professionals use these two terms interchangeably. They can also be invaluable in times of market uncertainty. What is Sales?

Sales 130
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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. Some finance and operations professionals use these two terms interchangeably. If so, careful market research will be necessary.

Sales 130