Remove Briefing Remove Commerce Remove Entertainment Remove KPI
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Set KPIs for your team to track.

Marketing 124