article thumbnail

5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. This is going to be a lot easier if you use predictive analytics technology to better understand the trajectory of the market. A number of data mining tools make it easier to understand the market.

Marketing 245
article thumbnail

What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Predictive analytics : This method uses advanced statistical techniques coming from data mining and machine learning technologies to analyze current and historical data and generate accurate predictions. This will give an extra edge for the next cycle, as you can easily pinpoint what is the issue, and brainstorm solutions.